A woman with glasses and short brown hair, wearing a sleeveless leopard print top and beige pants, sitting on a wooden stool against a plain background. She is holding and reading a magazine titled 'Condé Nast Traveller'. The magazine features a cover model and advertisements for Chanel jewelry. 
HI, I'M SOPHIE

The Brand Therapist

Whether you’re rethinking your offer, rewriting your story, or just stuck in a fog, I’m here to help you figure it out. Get clear, confident brand direction in just 60 minutes.

HOW I HELP

Building a brand can feel overwhelming, especially when things aren’t clicking.

I’m here to help you make sense of it all. As your brand ‘therapist’, I’ll help you untangle the confusion, spot what’s really getting in your way, and shape a strategy that actually fits with your goals.

No jargon. No fluff. Just honest, human guidance and a path forward.

I help you align your business strategy, positioning and brand identity.

A woman wearing glasses, a sleeveless leopard print top, beige pants, and pink high heels, sitting on a black stool and holding a MacBook laptop and a green to-go coffee cup against a plain light background. 
WHO I HELP

Brand Founders

You're building something meaningful but need help articulating your vision and creating systems to bring it to life consistently.

Personal Brands

You're ready to develop a more strategic approach to your personal brand but want to maintain authenticity while scaling your presence.

Brand & Marketing Teams

You need a framework-based approach to align your team and create more consistent, impactful brand experiences.

WHO IS IT FOR

BRAND THERAPY IS A GOOD FIT IF YOU’RE…

  • Making brand decisions on the fly with no clear framework

  • Not sure how to explain what you do without rambling

  • Rewriting your About page for the 10th time

  • Launching things before your positioning feels solid

  • Avoiding your website because it no longer reflects where you're at

  • Fielding team or client questions you should have clear answers to

  • Stuck between too many ideas—and not sure what to lead with

Text graphic with the phrase 'Common challenges' written in red cursive font over a black background.

✴︎ These are common, solvable problems. And they don’t always require a full rebrand, just the right kind of support.

A handwritten note that says ''Don't panic!'' with an arrow pointing to the message. The note is written in red ink on a black background.

Brand Therapy Services

Simple line drawing of a fish. 
UNCOVER YOUR MAIN BRAND ISSUES

1: 1 power hour + Report

We spend 60 minutes deep diving into your brand and by the end of it we’ve created a prioritised action plan. This includes a follow up report with my recommendations.

Black and white logo with a stylized diamond shape and the text 'The Diamond'. 
ONGOING SUPPORT FOR FOUNDERS

Brand Therapy Package

For leaders looking for ongoing support we have regular meetings with a set agenda for tackling your brand issues. This is a combination of consulting, coaching and practical work.

A black and white line drawing of a doctor holding a clipboard and a stethoscope, standing in front of a heart-shaped outline. 
BRAND MARKETING IMPLEMENTATION

Brand Activation

If you require immediate action, I will help to create brand strategy or content & communication frameworks for you to start working with immediately.

I’ve gained experience working with some of the world’s largest brands

La Roche-Posay logo with a blue square and black text on a white background.
Illustration of a person riding a bicycle with an umbrella in rainy weather, with city buildings in the background.
BAT Blu-ray logo with a stylized blue 'BAT' and a smaller blue square with 'BLU' written inside.
A black silhouette of a person running, with a clock in the background indicating speed or haste.
A logo featuring a stylized kangaroo in red and white with the word 'DANTIS' underneath.
Honda logo and the word Honda in red text
IKEA logo with blue background and yellow oval surrounding the bold blue text 'IKEA'.
CeraVe logo with the tagline 'Developed with dermatologists'
Vichy Laboratories logo in black and white.
Skinceuticals logo with the tagline "Advanced Professional Skincare" underneath. 
PREVIOUS EXPERIENCE

Brand Therapy for Portuguese Real Estate business. The outcome resulted in a brand strategy, brand identity and website rebuild.

Brand strategy workshop for Danish B2B start up - resulting in ongoing content support

Customer journey mapping and UX research for UK Fintech start up.

Brand Therapy for independent breathwork facilitator. Resulted in a new brand identity and recommendations for website upgrade.

Brand Therapy package for sustainable fashion founder - developing brand, content and social media frameworks.

Content strategy development for Danish B2B energy player.

GTM strategy & retail plan for major Skincare brand launching into the UK market.

Built content operations model for Norwegian cinema tech company.

What challenge are you facing? There’s no task too big or small. Reach out for support.

HAPPY CLIENTS

HAPPY CLIENTS

“Working with Sophie has been transformational for Resooma. After our first session, it was clear Sophie had taken the time to research and fully understand our customers’ needs. Sophie’s work uncovered the clear narrative that we needed to help us craft Resooma’s voice.”

- Dan, CEO @ Resooma

“Sophie played a significant role in shaping our brand direction - including strategic thinking, facilitating workshops, and creating content templates. She was instrumental in setting our direction.”

- Head of UX @Bemakers

"Sophie is a fantastic partner in helping a company understand their brand and putting in place a process that optimises for success, especially in a remote-first environment. I would 10000% recommend working with Sophie."

- Jenny Sidorova, Head of Marketing @DX

“Sophie has a wealth of experience & gave us such confidence - her passion for brand building & creating meaningful content is evident the moment you start speaking, and that energy is infectious! The way she was able to digest our vision and articulate the brand & content strategy for our business was impressive.”

- Yasmin Vachet @Hunter Vachet

Two women sitting at a table, reviewing notes and sharing a laugh in a living room with artwork on the walls, a sofa, a television, and a window. 
FREE DOWNLOAD

Free Brand Health Check

Instantly access this google doc which will guide you through the fundamentals of a healthy brand. Calculate your score and identify action points.

Dive into The Journal where I cover various topics, give away free resources and help shed some light on common brand challenges.